Hi, I'm Simone. I've spent the last fifteen years at the intersection of technology and operations — starting in software delivery and engineering management, and most recently moving into business management in Technology at UBS, where I supported four stakeholders, a workforce of 200, and managed a budget of $25M.
That technology background is the lens I bring when I review a business. I look at processes the way an engineer looks at a system: where's the load, where are the dependencies, what's quietly running on someone's laptop, and what would break first if you doubled the workload tomorrow. The same lens applies to AI — what's worth automating, what's worth augmenting, and what should stay human.
Before UBS, which I joined as part of a return-to-work programme, I started as a software developer in London. I moved to France to work on a variety of applications, from a perfume factory in the south to a high street bank and an energy provider. From there, back to London with Credit Suisse working on back office systems. After four years I moved to New York to deliver a CRM tool. Following the birth of my two daughters I made the decision to become a stay-at-home mum (CEO of home). When a move to Hong Kong was offered to my husband, we jumped at the chance — and once I'd settled into this entrepreneurial city, I set up my own small business here.
I started Vectorline after speaking to small business owners who were struggling to scale up — running their business from a complicated spreadsheet set up when they incorporated — alongside funded start-ups and larger businesses who need support from a COO on a fractional basis.