Fractional COO · Small & medium enterprises

Operational leadership with a technology lens.

Structure enables growth.

Fractional COO support for small and medium enterprises. We bring an operator's mindset and a technologist's eye to the way your business actually runs — embedded, advisory, or diagnostic, depending on where you are.

Who it's for

Built for SME owners.

Vectorline is a fractional Chief Operating Officer practice for small and medium enterprises — typically owners running businesses who need support to improve their operations, or who've outgrown their first ops hire but aren't ready (or don't need) to commit to a full-time COO.

The work is hands-on, not advisory. We review your operation through both an operations and a technology lens — looking at the systems, the data, and the tooling alongside the people and processes. We help you build what scales, retire what doesn't, and step out cleanly when the right permanent hire is in place.

Is this you?

You need operational support.

01
You're the bottleneck for every decision.
02
Revenue is growing, but chaos is growing faster.
03
Financial discipline is weak.
04
Technology and processes not aligned to growth.
05
AI adoption without strategy.
06
Processes exist in people's heads.
07
Unclear ownership and accountability.
08
The business is preparing for fundraising.
The operator
Simone Duckworth, Fractional COO at Vectorline

Hi, I'm Simone Duckworth.

I've spent my career at the intersection of technology and operations — building systems, leading delivery teams, and translating between engineering, finance, and the rest of the business. Most recently as Director in Technology at UBS, supporting four stakeholders, a workforce of 200, and managing a budget of $25M.

That technology background shapes how I review companies. I look at processes, tooling, data flows, and AI use the same way I'd look at an architecture diagram — what's load-bearing, what's brittle, and what's quietly costing you more than it should.

Read more about my approach
How we work

Three ways to engage.

Start here

Monthly Advisory

A monthly strategic session, the simplest way to start working together — a thinking partner on retainer, with an operator and technologist's perspective on the room.

Best for: owners who want regular support without an embedded engagement.

Learn more
Diagnostic

30-Day Operational Audit

A focused diagnostic across operations, technology, data, and AI use — followed by a prioritised 30-day roadmap. A single project that maps the gaps and gives you a plan.

Best for: scoping a bigger engagement, or pre-investment diligence.

Learn more
Most engaged

Embedded Fractional COO

2–3 days a week, 6–12 months. In your stand-ups, your Slack, your hiring loops. Building systems and hiring your eventual replacement.

Best for: businesses ready to scale operationally now.

Learn more
Next step

Ready to see if we're a fit?

A 30-minute call. No deck, no pitch. Just a conversation about where you're stuck.

Contact us